Google Play Store Slide to Buy Feature google has introduced the purchase process on the Google Play Store. It is the replacement of the much-revered 1-tap buy button with a new ‘Slide to Buy‘ action.
It may not appear to be a sign of that change. However, this change will significantly decrease the number of unintentional apps, games, books, movies, and in-app item purchases.
It encourages users to take a less habitual swipe. The company, by making it a focal point, helps people think more carefully about their purchases.
The Issue Behind 1-Tap Buy
This fast checkout method was convenient. Play Store One-Tap Purchase Update however, it had quite a bad side to it: it became too simple to accidentally start purchasing when using it.
An erroneous touch, an overplayful phone user, or even an inadvertent touch may lead to an undesirable digital takeover. With the verification measures available at the moment, such as password or fingerprint confirmation, even the first “buy” button had the risk of being pressed accidentally.
Such a problem was especially common among those of the users who had their purchase verification frequency. Google Play Store realized this sticking point and has come to adopt a better solution now.
The addition of a “Slide to Buy”
Users will no longer see the ordinary tap instead. There will be a pill-shaped button with a circular handle. The user will be required to drag to the side to finalize the transaction. This is a new visual thing, which should be done intuitively:
Visual cues: The pill-shaped button usually has some animated arrows and minor effects which some call bounce. It tells the users how they are supposed to swipe the first time they use the new mechanism.
Distinctive intent: Swiping a horizontal button is more intentional than a quick tap. This will automatically decrease the chance of accidental pushes.
Broad use: It is not only the main Play Store app that utilizes this type of gesture: Slide to buy. It is being rolled on to every occurrence of the Google Play payment sheet in both purchases within the application itself.
Building User Confidence and avoiding Buyer Remorse
This shift is an indication of Google Play Store to enhance the experience of the user. It ensures the protection of the consumers regarding unwanted spending. Although the earlier purchase flow already contained two taps with the Slide to buy an element of physical interaction is introduced. This guarantees greater intent on the part of the user at the point of the transaction trigger.
It makes a possible rash decision into a more mindful action. Eventually, this results in more peace of mind and fewer buyer-remorse situations on the Google Play Store.
Conclusion
‘Slide to Buy‘ is a minor addition, but a very visible and deliberate touch. It will reduce the likelihood of purchasing mistake an item that can be useful to families and shared devices.
This is not only an update in the visual context but also empowers users. It also trusts in the process of purchasing. The update offers a safer and much more comfortable experience of shopping for all users of Android.
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