YouTube is launching a new feature aimed at helping viewers discover more relevant content from their favorite channels.
The video platform announced it will begin rolling out personalized “For You” recommendations on channel homepages later this month.
Tailored Recommendations for Each User
The “For You” section will showcase a mix of videos from that channel, curated specifically for each viewer based on their individual watch history and interests. This allows YouTube to leverage its powerful recommendation algorithm while still keeping the focus on specific creators.
According to YouTube, the goal is to provide fans “a tailored experience when visiting your channel Home tab.” The content shown in the “For You” section will be different for every user, even those visiting the same channel page.
More Control for Creators
While personalized for viewers, creators will also have more control over what kind of content gets recommended on their channel pages. Through YouTube Studio, they can choose to show only certain types of videos, like playlists or popular uploads. Creators can also elect to show only content from the past 12 months.
Inspired by TikTok and Instagram
The “For You” feature is similar to offerings on other platforms like TikTok and Instagram, which tailor feed recommendations based on users’ interests. This change brings YouTube more in line with current social media trends of hyper-personalization.
Expands YouTube’s Use of Recommendations
YouTube already leverages recommendations across the platform through features like “Up Next” and its homepage recommended feed. The addition of personalized suggestions on channel pages expands the reach of YouTube’s recommendation system.
A Long Time Coming
While the official rollout starts later in November, YouTube has been testing versions of channel-specific recommendations for months. The company previewed the “For You” feature at its YouTube Brandcast event back in May.
Early Access for Creators
Ahead of the public launch, YouTube is already allowing creators to access and configure the new “For You” settings through YouTube Studio. This gives channel owners time to optimize recommendations before it goes live to their broader audience.
Overall, the “For You” section aims to enhance the viewer experience on YouTube channels by increasing the likelihood of discovering new, enjoyable content tailored specifically to each user’s tastes. For creators, it provides another lever to increase watch time and engagement. While relatively small, this kind of feature refinement illustrates YouTube’s constant efforts to improve recommendations.
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